Scrunch AI
$250/moScrunch AI leans into content strategy, not just monitoring. Its Starter plan tracks 1,350 prompts a month, by far the most of any tool here, plus page-level content audits, which is why it takes the top spot despite the highest entry price on this list.
4.1
★★★★☆
PROS
- ✓ Tracks 1,350 prompts a month on the Starter plan, the most of any tool here.
- ✓ Covers 7 major AI engines, including Meta AI, which several competitors skip.
- ✓ Adds page-level content audits on top of citation tracking.
- ✓ Persona-based monitoring shows how different buyer types get answered.
CONS
- ✗ Starts at $250/month, one of the highest entry prices on this list.
- ✗ Data collection methodology isn't clearly documented on the pricing page.
- ✗ Trial evaluation is limited to a single brand.
- ✗ Smaller company footprint than Ahrefs or Semrush.
BEST FOR
- → Content Teams
- → High Prompt Volume
- → Persona Research
- → Page-Level Audits
- → Multi-Persona Brands
SPECS
Free Trial7 days, no card
Engines Covered7
Prompts/Month1,350 (350 custom + 1,000 industry)
Data MethodNot disclosed
Full weighted score breakdown: Prompt Volume 5/5 (20%) · Engine Coverage 5/5 (15%) · Mentions Tracking 4/5 (13%) · Citation Tracking 4/5 (13%) · Data Transparency 2/5 (13%) · Visibility Depth 5/5 (10%) · Prompt Workflow 5/5 (9%) · Pricing & Access 2/5 (7%)
See Scrunch AI Pricing →
Profound
$99/moProfound is built for enterprise brand teams that need the widest engine coverage and the deepest competitive intelligence, but it charges for that reach. Plans start at $99 a month for ChatGPT tracking only; broader coverage requires the $399-a-month Growth plan.
4.1
★★★★☆
PROS
- ✓ Covers up to 8 AI engines, one of the broadest ranges in this list.
- ✓ Tracks page-level citations, so you see exactly which pages get cited.
- ✓ Shows share of voice against named competitors.
- ✓ Displays estimated and actual credit costs before and after each run.
CONS
- ✗ The $99 Starter plan tracks ChatGPT only; full coverage needs the $399 Growth plan.
- ✗ Prompt limits are low relative to price, 50 to 100 per month.
- ✗ No permanent free plan.
- ✗ Doesn't clearly state whether it pulls answers via API or a real browser interface.
BEST FOR
- → Enterprise Brands
- → Deep Competitive Intel
- → Broad Engine Coverage
- → Page-Level Citations
SPECS
Free TrialTrial offer + 2 mo free annual
Engines CoveredUp to 8 (Growth+)
Prompts/Month50 (Starter) / 100 (Growth)
Data MethodNot disclosed
Full weighted score breakdown: Prompt Volume 3/5 (20%) · Engine Coverage 5/5 (15%) · Mentions Tracking 5/5 (13%) · Citation Tracking 5/5 (13%) · Data Transparency 3/5 (13%) · Visibility Depth 5/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 3/5 (7%)
See Profound Pricing →
AIclicks
$59/moAIclicks earns the top transparency score on this list because it says plainly how it gets its data: by querying AI platforms through their actual user interfaces, not APIs. It also covers the most AI engines of any tool here, 10 or more, starting at $59 a month.
4.0
★★★★☆
PROS
- ✓ Tracks 10 or more AI engines, the widest coverage on this list.
- ✓ Explicitly discloses its data collection method and why it avoids relying only on APIs.
- ✓ Shows the full AI answer behind every data point, not just a summary score.
- ✓ Cheapest entry point among the broad-coverage tools, at $59/month.
CONS
- ✗ The 3-day free trial is the shortest on this list.
- ✗ Starter plan only covers 3 of its 10+ engines; full coverage needs a higher tier.
- ✗ Newer vendor with a smaller track record than Profound or Ahrefs.
- ✗ Prompt volume on the Starter plan (30/month) is thin for daily tracking.
BEST FOR
- → Budget-Conscious Teams
- → Widest Engine Coverage
- → Transparency-First Buyers
- → Real-UI Data
SPECS
Free Trial3 days
Engines Covered10+
Prompts/Month30 (Starter)
Data MethodReal user interfaces, not API
Full weighted score breakdown: Prompt Volume 2/5 (20%) · Engine Coverage 5/5 (15%) · Mentions Tracking 5/5 (13%) · Citation Tracking 5/5 (13%) · Data Transparency 5/5 (13%) · Visibility Depth 3/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 3/5 (7%)
Visit AIclicks →
Nightwatch
€79/moNightwatch pairs AI visibility tracking with its existing rank-tracking product, and its standout feature is history: a 3-year data archive when most competitors only show data from the day you sign up.
3.8
★★★★☆
PROS
- ✓ 14-day trial with no credit card required.
- ✓ Keeps a 3-year data history, longer than most competitors on this list.
- ✓ "Citation Intelligence" tracks when AI recommends your brand, plus sentiment analysis.
- ✓ Bundles AI visibility with traditional rank tracking.
CONS
- ✗ Doesn't cover Copilot, Grok, DeepSeek, or Meta AI.
- ✗ Doesn't clearly disclose whether it pulls AI answers via API or live interface.
- ✗ Prompt allowance on the Starter plan (50/month) is modest for daily coverage.
- ✗ Pricing is in euros, which adds currency conversion friction for US buyers.
BEST FOR
- → SEO + AI Combo Teams
- → Long Data History
- → Sentiment Tracking
- → Rank Tracking Users
SPECS
Free Trial14 days, no card
Engines Covered6
Prompts/Month50 (Starter)
Data MethodNot disclosed
Full weighted score breakdown: Prompt Volume 3/5 (20%) · Engine Coverage 4/5 (15%) · Mentions Tracking 4/5 (13%) · Citation Tracking 4/5 (13%) · Data Transparency 3/5 (13%) · Visibility Depth 5/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 4/5 (7%)
See Nightwatch Pricing →
SE Ranking
$129/moSE Ranking added an AI Visibility Tracker module to its existing SEO suite, which makes sense if you already use it for keyword tracking. It covers 5 AI engines, but a reviewer we cross-checked flagged it as one of the least transparent tools on data sourcing.
3.4
★★★☆☆
PROS
- ✓ 14-day free trial with no credit card required.
- ✓ Daily prompt tracking is automatic once set up.
- ✓ Tracks citation dynamics over time, not just a single snapshot.
- ✓ Bundled with SE Ranking's broader SEO suite.
CONS
- ✗ Missing Claude, Grok, Copilot, DeepSeek, and Meta AI entirely.
- ✗ A cross-checked review flagged limited transparency and no real-user interface detail.
- ✗ Visibility features feel like an add-on module rather than a purpose-built tool.
- ✗ Domain limits (5 on Core) may be tight for agencies.
BEST FOR
- → Existing SE Ranking Users
- → Daily Prompt Tracking
- → SEO Suite Buyers
SPECS
Free Trial14 days, no card
Engines Covered5
Prompts/Month100/day (Core)
Data MethodLimited disclosure (reviewer flagged)
Full weighted score breakdown: Prompt Volume 4/5 (20%) · Engine Coverage 3/5 (15%) · Mentions Tracking 4/5 (13%) · Citation Tracking 4/5 (13%) · Data Transparency 1/5 (13%) · Visibility Depth 3/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 4/5 (7%)
Visit SE Ranking →
Peec AI
$95/moPeec AI is built for agencies: every plan includes unlimited user seats, so you're not paying per teammate. The trade-off is engine choice. Self-serve plans only let you track 3 AI engines at a time out of a pool of 7.
3.3
★★★☆☆
PROS
- ✓ Unlimited seats on every plan, which lowers the real cost for agency teams.
- ✓ 7-day free trial with no credit card required.
- ✓ Identifies "top citations," making it easy to see which sources get quoted most.
- ✓ Looker Studio integration on Advanced and Enterprise plans.
CONS
- ✗ Self-serve plans track only 3 AI engines at a time, out of a pool of 7.
- ✗ Claude is Enterprise-only, priced on request.
- ✗ No historical backfill. Peec only shows data from the day you start tracking.
- ✗ Exact pricing isn't published for Pro and Advanced tiers on some regional pages.
BEST FOR
- → Agencies
- → Unlimited Seats
- → Multi-Client Reporting
- → Looker Studio Users
SPECS
Free Trial7 days, no card
Engines Covered3 of 7 (self-serve)
Prompts/Month50 (Starter)
Data MethodNot disclosed
Full weighted score breakdown: Prompt Volume 3/5 (20%) · Engine Coverage 3/5 (15%) · Mentions Tracking 4/5 (13%) · Citation Tracking 3/5 (13%) · Data Transparency 2/5 (13%) · Visibility Depth 4/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 4/5 (7%)
See Peec AI Pricing →
Semrush AI Toolkit
$99/moSemrush's AI Visibility Toolkit is the only tool on this list with a genuinely free, no-signup option: the AI Search Visibility Checker. It's a one-time snapshot, not ongoing monitoring, so daily tracking runs $99 a month per domain with no free trial.
3.0
★★★☆☆
PROS
- ✓ Free AI Search Visibility Checker requires no signup or payment.
- ✓ Scans both linked citations and unlinked brand mentions.
- ✓ Fits naturally into an existing Semrush subscription.
- ✓ Openly states it tracks simulated queries from a database rather than live conversations.
CONS
- ✗ No free trial for the ongoing-monitoring toolkit itself, only the one-time checker.
- ✗ Engine coverage is inconsistent across sources. Perplexity and Claude are limited or missing.
- ✗ Acknowledges a US-English bias, thin for multilingual or global brands.
- ✗ Prompt volume (25/month on the standalone plan) is low.
BEST FOR
- → Existing Semrush Users
- → Free First Look
- → Linked + Unlinked Mentions
SPECS
Free TrialFree one-time checker only
Engines Covered2-5 (inconsistent)
Prompts/Month25 (standalone)
Data MethodSimulated queries from database (disclosed)
Full weighted score breakdown: Prompt Volume 2/5 (20%) · Engine Coverage 2/5 (15%) · Mentions Tracking 4/5 (13%) · Citation Tracking 4/5 (13%) · Data Transparency 4/5 (13%) · Visibility Depth 3/5 (10%) · Prompt Workflow 3/5 (9%) · Pricing & Access 3/5 (7%)
Visit Semrush →
Otterly.ai
$29/moOtterly.ai has the cheapest sticker price on this list at $29 a month, covering 4 core engines and 15 search prompts. That's enough for a first read on your brand, but once we weighted price less heavily, its thin prompt volume pulled the overall score down.
2.7
★★★☆☆
PROS
- ✓ Cheapest paid entry point on this list at $29/month.
- ✓ Daily tracking frequency included on every plan, even Lite.
- ✓ Includes a Generative Engine Optimization audit and link citation analysis.
- ✓ Add-on engines let you expand coverage without jumping to a much pricier tier.
CONS
- ✗ Lite plan's 15 monthly prompts cover very few queries.
- ✗ Claude, Google AI Mode, and Gemini cost extra as add-ons rather than being included.
- ✗ No permanent free plan, only a trial.
- ✗ Data collection methodology isn't detailed on the public pricing page.
BEST FOR
- → Solo Marketers
- → Lowest Entry Price
- → Light Monitoring Needs
SPECS
Free TrialFree trial, no commitment
Engines Covered4 core + 3 add-ons
Prompts/Month15 (Lite)
Data MethodNot disclosed
Full weighted score breakdown: Prompt Volume 1/5 (20%) · Engine Coverage 3/5 (15%) · Mentions Tracking 3/5 (13%) · Citation Tracking 4/5 (13%) · Data Transparency 2/5 (13%) · Visibility Depth 3/5 (10%) · Prompt Workflow 3/5 (9%) · Pricing & Access 5/5 (7%)
See Otterly.ai Pricing →
Ahrefs Brand Radar
$398/mo add-onAhrefs Brand Radar scores lowest here, mostly on price and access. It's a paid add-on, not a standalone product, and we found no free trial for it, no disclosed entry-tier prompt count, and a reviewer-flagged pattern of underreporting mentions.
2.4
★★☆☆☆
PROS
- ✓ Draws on a 460 million-plus prompt database that Ahrefs describes as search-backed, not synthetic.
- ✓ Covers 6 major AI engines including Grok.
- ✓ Also surfaces mentions in YouTube, TikTok, and Reddit results.
- ✓ High prompt ceiling (2,500/month) on the top tier for large content teams.
CONS
- ✗ The most expensive tool on this list; base Ahrefs plus the full bundle runs roughly $828/month.
- ✗ No free trial found for Brand Radar.
- ✗ An independent review found "significant underreporting of mentions, especially for ChatGPT and Perplexity."
- ✗ The same review flagged inconsistency distinguishing a mention from an actual linked citation.
BEST FOR
- → Existing Ahrefs Power Users
- → Large Prompt Databases
- → Multi-Platform Coverage (big budget)
SPECS
Free TrialNone found
Engines Covered6
Prompts/MonthNot disclosed at entry tier
Data Method460M+ prompt database (disclosed); reviewer flagged underreporting
Full weighted score breakdown: Prompt Volume 1/5 (20%) · Engine Coverage 4/5 (15%) · Mentions Tracking 2/5 (13%) · Citation Tracking 2/5 (13%) · Data Transparency 3/5 (13%) · Visibility Depth 3/5 (10%) · Prompt Workflow 4/5 (9%) · Pricing & Access 1/5 (7%)
See Ahrefs Brand Radar →